About Us

Founded in 2001, Big Traffic Mobile Billboards Mass Media® has become the largest mobile billboard company in the western region during its seven short years of operation. With more than 75,000 runs since its inception, Big Traffic® trucks have helped clients target billions of consumers locally, regionally, nationally and internationally.

A team of at least five different specialists contributes to the success of each client’s campaign – building strong relationships, targeting audiences, creating routes with the highest visibility, researching and tracking results, and branding messages. Honored as the Most Innovative Company of the Year in 2005 by the American Business Awards, Big Traffic® prides itself on its attention to detail, high ethical standards and commitment to community responsibility

Big Traffic® Founder and President Marla Letizia has deep roots in Las Vegas, a thorough understanding of marketing, and a lengthy history in broadcasting and advertising. She is a member at large of the Outdoor Advertising Association of America and the Transportation Advertising Council of America. An innovator, she is also founder of Mobile Billboard International Association and the Mobile Billboard Association of Nevada.