FAQs:

Why should I consider mobile billboard advertising over other forms of media?

Mobile billboard advertising is an effective way of reaching audiences, especially in an age where today’s market avoids advertisers with the advent of TiVo and satellite radio. Newspapers and other print media are currently suffering because a growing number of people are turning to the internet for their news sources. With such a turning of the tide in market data, traditional forms of advertising just don’t meet a client’s expectations anymore. They require an innovative approach toward advertising when it comes to courting their audiences.

Why should I consider mobile billboards over stationary billboards?

With the advantage of mobility, you have the ability to go to your targeted market segment anytime you choose – rather than wait for them to come to you and hope that you’re reaching the segment you want. When your message is on the move, it’s more attention-grabbing and a prominent way to display your pertinent information.

I’ve heard that mobile billboards are only effective on the Las Vegas strip? Is this true?

Great question! No, it’s not true. Mobile billboard advertising is an effective way of reaching audiences wherever they live, eat, work and hang out. Big Traffic®’s clientele includes seasoned, established companies who understand the advantage of marketing to people wherever they may be. Especially in areas like Summerlin and Green Valley, where there is no stationary outdoor advertising, mobile billboard advertising is a great way to get your message as directly as possible to your target market.

How do you decide a truck’s route?

We analyze comprehensive data provided by the Nevada Department of Transportation and provide you with a far-reaching projection of how many vehicles will see your billboard(s) as well as how many impressions you will make per hour, per day, per route. From there, we discuss your target audiences, examine data in light of this information and suggest the best possible routes for results. Big Traffic® is the only mobile billboard company to provide this wide-ranging information to you in our comprehensive Street Wise Fact Pack™.

How many sides of advertising does a typical Big Traffic® mobile billboard campaign include?

A Big Traffic® mobile billboard campaign includes all four sides of advertising, totaling more than 400 square feet.

How long are units on the road?

Our trucks are on the road for an average of eight hours per day. However, we are aware that each mobile advertising campaign is unique depending on your needs and budget. Our sales team will work with you and your requirements accordingly.

How many people see our ad per day?

That depends on target segment and route. Our impressions specialist will work with you to provide a fairly accurate estimate. Most of the time, we average more than _______ impressions per day.

Are you able to measure your media?

Big Traffic® excels at offering tools and reports that allow you to reliably estimate the impact of your particular campaign. At Big Traffic®, we believe and invest heavily in research, allowing us to deliver quantifiable information to you based on location, time and length of your campaign.

How much does a typical campaign cost?

As with any great service industry, we cannot determine a price until we understand your exact needs. Allow our sales experts to customize and help you design the perfect campaign for your advertising budget. Rates can fluctuate depending on several factors, including the following: time of year, time of day, number of hours per day, number of days per week and number of months per year. The frequency and length of your contract also helps reduce your rate, as well as the number of trucks you request for your campaign.

How is the artwork created for our mobile billboard?

Big Traffic Mobile Billboards Worldwide® has a full-service, in-house production department that will take care of all artwork for your advertising campaign. Our creative team has a thorough understanding of what captivates an audience, and they will work with you to fashion an originally entrancing visual marketing piece.

What is your turn-around time with creative?

Typically, Big Traffic® turns over creative within 3 to 4 business days upon client approval.

Do Big Traffic® trucks have lighting systems for the billboards?

Yes. In fact, our lighting system bypasses the gasoline generator so less energy is consumed when your advertisement is on the street at night.

What does Big Traffic® provide with the advertising price?

Our price is all-inclusive. Big Traffic® does not have any hidden charges. Your price will change only if you add hours, days or additional locations to your campaign.

Do you offer GPS Tracking?

Good question! Yes, we do. We provide all of our clients with their own personal username and password for accessing GPS information pertaining to their particular campaign.

What states can Big Traffic® service?

Big Traffic® operates in Nevada, California, Arizona, New Mexico, Utah, Colorado, Washington, Oregon & Idaho

How do I get a rate card?

Any of the friendly consultants at Big Traffic® would be happy to answer your questions and go over with you how we can be of service to your specific needs. To contact a consultant, see the Contact Us page on this website.